LUVIA PRIVACY POLICY

Last Updated: 30 January 2025

1. Who We Are

We (“Luvia,” “we,” or “us”) are committed to safeguarding your privacy and ensuring that your personal information is protected. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Our principal place of business is in New South Wales, Australia.

  • Contact Email: connect@luvia.io

  • Address: Satori Studio, 6 Boronia Street, Byron Bay, NSW, 2481

We do not harvest or sell your personal information, nor do we engage in targeted advertising. Luvia is all about delivering authentic, organic soundscapes for your wellbeing - your peace of mind is central to our mission.

2. Definitions

  • Personal Information: Information or an opinion about an identified individual or an individual who is reasonably identifiable, whether true or not, and whether recorded in a material form or not.

  • Sensitive Information: This may include information about your health, biometric information, or other categories protected under the Privacy Act 1988 (Cth).

  • Processing: Any operation performed on personal information, including collection, use, disclosure, storage, and destruction.

3. What We Collect

a) Information You Provide Voluntarily

  • User Account Data: If you choose to create a user account, we collect your email address and any optional data you provide, such as date of birth or profile preferences.

  • Customer Support: When you contact us (e.g., email, chat, reviews, or direct messages), we collect the personal information you provide so we can respond to your inquiries and improve our services.

b) Information Collected Automatically

  • Device & Usage Data: We may collect data about your device (model, operating system version, IP address) and how you interact with the Luvia app (e.g., session duration, error logs) to improve app functionality, prevent misuse, and correct errors.

c) Payment Information

  • In-App Purchases: Payments made via the App Store, Google Play, or third-party payment processors (e.g., Stripe, PayPal) are handled by those platforms. We do not store your credit card details. We only receive confirmation of payment and subscription status as necessary to fulfill our services.

4. Our Approach: No Data Harvesting, No Targeted Advertising

  • No Selling of Data: We do not sell, trade, or rent your personal information to third parties.

  • No Targeted Ads: We do not collect or use your personal information to serve you targeted ads.

5. Why We Collect and Use Your Personal Information

We only collect and use your personal information where:

  1. It is necessary to provide our services: For example, to allow you to create an account, or manage your subscription.

  2. It is required or authorised by law: For instance, to comply with legal obligations under Australian law.

  3. We have a legitimate interest: We may use aggregated or de-identified information to improve Luvia’s functionality, enhance user experience, or develop new features, provided such use does not infringe on your rights.

6. How We Store and Protect Your Data

We employ appropriate technical and organisational measures to safeguard your personal information against unauthorised access, alteration, disclosure, or destruction. While we aim to provide the highest level of security, no method of transmission or storage can be guaranteed 100% secure.

7. Disclosure of Your Personal Information

We may disclose your personal information to:

  • Service Providers: For hosting, analytics, customer support, or payment processing. We only share what is necessary for them to perform their services, and we require that they protect your information.

  • Legal Compliance: Where required by Australian law, court orders, or government regulations.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the new owner.

We do not sell your personal information to third parties. If any offshore data transfers occur, we will take reasonable steps to ensure those transfers comply with the Privacy Act 1988 (Cth) and protect your personal information adequately.

8. Retention and Destruction of Personal Information

We store your personal information only for as long as it is necessary for the purposes for which it was collected or as required by law. When no longer needed, we take reasonable steps to destroy or de-identify your personal information in a secure manner.

9. Access, Correction, and Your Privacy Rights

Under the Privacy Act 1988 (Cth), you have certain rights, including the right to:

  • Access your personal information.

  • Request Correction if the information is inaccurate, out-of-date, or incomplete.

  • Withdraw Consent for optional data collection at any time (e.g., location or biometric data).

  • Complain to us if you believe we have breached the Australian Privacy Principles.

To exercise any of these rights, or if you have questions or concerns, please contact us at contact@luvia.io. We will respond within a reasonable time frame, usually within 30 days.

10. Complaints

If you have any concerns or complaints about our privacy practices, please contact us first so we can try to resolve the issue. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

11. Children’s Privacy

Luvia is not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16 without the explicit consent of a parent or guardian. If you believe we have inadvertently collected such data, please contact us so we can promptly delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any material updates will be posted on our website and/or notified to you via the app.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Email: connect@luvia.io
Address: Satori Studios, 6 Boronia Street, Byron Bay, NSW, 2481